How to Do Proper Keyword Research?

Keyword research is a very important factor for SEO. Better keyword research will give you better keywords that will help you rank higher and higher. Doing proper keyword research is very easy and simple. And you must do keyword research to find the best keywords. In this blog post I will show you how to do proper keyword research for your blogpost so that you can rank higher and grow faster. Let’s begin.

What is Keyword?

Keyword is the words or phrase that user searches to get result. You are ranked on google if the keyword user searches is related to your blogpost. Google understands it based on your post include the keyword or not. You should add that keyword in your post you want to rank for. But you must insert keyword naturally or google will penalize you. Forcing keywords causes google penalty. So, it is called a black-hat SEO technique. You should avoid it.

Keyword Metrics

There are two metrics that tells you how good the keyword is. Those are- Keyword difficulty and Search Volume.

• Keyword Difficulty: Keyword difficulty is a metric that tells you how difficult to rank on the keyword is. It is between 1-100. You should choose keywords those have the less and less keyword difficulty. KD must be less than 25 for better performance in SERP ranking.
• Search Volume: Search volume shows how many time user search the keyword per month. The more search volume shows that the keywords are more trending. So, you have to choose keywords with high search volume. Experts says that keywords should have at least 100 search volume.

Tools for Keyword Research

There are many tools for Keyword research those will tell you about the metrics. Here is a list of tools for Keyword research-

• SEMRush: SEMRush is the most popular tool for keyword research. It tells you detailed information about the keyword metrics.
• WordTracker: It is a free tool for keyword research that tells you about KD and Search volume.
• SERanking: It is not totally free but it has free trial period. It shows very detailed analysis.

How to use Keywords?

You must use the keywords properly unless your keyword research is of no use. Include your keyword in your meta title, meta description, H1,H2, first 100 words and also in the alt attributes of images. But you must follow google rules unless you will get penalty. If your post includes 1000 words then you should use keywords for 15 times or google will think that you are forcing keywords.

How to do Keyword Research for YouTube?

In YouTube keyword researching process is a little different. You can’t do it using the normal platforms. It is a different work. There are different tools. The most popular tool is vidIQ. Here you can find competition and search volume for keyword specifically for YouTube. Keywords are rated out of 100 based on their competition and search volume. VidIQ will also help you in title generation, description generation, tag managing, thumbnail generation and also video idea generation.

How to generate keyword idea for Research?

Before keyword research, you first need to find out the keywords. You can use KeywordTool. Enter your keyword ,choose necessary information and get keyword ideas. You can also get keyword ideas for YouTube and other platforms using this website. It will tell you to select keywords that you like. Then you can copy or export the keywords. Remember to select those keywords matches your idea. You may use ChatGPT too. It will provide you better keywords that matches your idea.

Tips to Find better Keyword

Now I will share some proven tactics and tips to find better keywords. The tips are here that you should follow to find better keywords-

• Long tail Keywords: Long tail keywords usually have less difficulty but choose those which people actually searches. maintain between 3 to 5 words.
• Newly trending topic: Newly trending topic usually have more search volume but very less people talk about it. So it has less competition. Use Google trends to find out the trending topic for every category.

Conclusion

So, you might have understood the importance of Keyword research and how to do it. Find high search volume and low competition keywords and include in your post title, description, Image alt attribute, first 100 words and headings. Do research before writing every post. You will see improvement in your rankings soon.

READ MORE: Importance of SEO to rank your website.

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